This change was prompted by the Universal Postal Congress, the legislative body of the Universal Postal Union. In 1907, a major change on the address side of postcards occurred. Because of the absence of message space on the address side of postcards, the Post Card Period is also known as the Undivided Back Period. By this time, the front of most postcards had images, which eliminated it as a space for messages. However, messages were still not allowed on the address side of postcards. Private printers were now also allowed to omit the line citing the 1898 Private Mailing Card Act. 1447, which allowed the words “Post Card” instead of the longer “Private Mailing Card” on the back of postcards. In December 1901, the Postmaster-General issued Post Office Order No. Many of the private mailing cards, like the Castle postcard seen below, also contained the phrase “Postal Card-Carte Postale,” which indicated that it was allowed to enter the international mail system. If the front did have an image, then a small space was left on the front for a message. However, if the front of the postcard did not contain an image, it could bear a message. Messages were not allowed on the address side of the private mailing cards, as indicated by the words “This side is exclusively for the Address,” or slight variations of this phrase. The words “Private Mailing Card” distinguished privately printed cards from government printed cards. On May 19, 1898, Congress passed an act allowing private printing companies to produce postcards with the statement “Private Mailing Card, Authorized by Act of Congress of May 19, 1898.” Private mailing cards now cost the same amount of money to mail as government-produced postcards: 1¢. By law, the government postcards were the only postcards allowed to bear the term “Postal Card.” Private publishers were still allowed to print postcards, but they were more expensive to mail than the government-produced cards (2¢ instead of 1¢). 1 One side of the postcard was for a message and the other side was for the recipient’s address. The first government-produced postcard was issued on May 1, 1873. Congress passed legislation on June 8, 1872, that approved government production of postal cards. Lipman began reissuing Charlton’s postcard under a new name: Lipman’s Postal Cards. Charlton (other places seen as Carlton) copyrighted the first postcard in America. On February 27, 1861, the US Congress passed an act that allowed privately printed cards, weighing one ounce or under, to be sent in the mail. While we do not have picture envelopes that date from this time period, this envelope with the Smithsonian Institution Building on it is similar to the earlier picture envelopes. Because these cards are not actually postcards, they are typically referred to as “mailed cards.” During this period, envelopes were produced with pictures on them, and some speculate that postcards are the direct descendants of the picture envelopes. PRE-POSTCARD PERIOD: 1848-1870īefore postcards, some people sent cards through the mail with attached postage. It is also important to keep in mind that postcard types produced in one period could also be produced in another, but were simply not produced in the same volume as other card types of the period.
The dates for each time period are not concrete and different sources contain slightly variable dates. The following is a brief general history of the postcard in the United States. Today deltiology, or the collection of postcards, is a popular hobby. Postcards were popular because they were a quick and easy way for individuals to communicate with each other. First restricted by size, color, and other regulations, postcard production blossomed in the late 1800s and early 1900s. Postcards, as we are familiar with them today, have taken a considerable amount of time to develop.
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